5 Mistakes to Avoid in Your E-Mail Marketing Campaign
The reason why e-mail marketing campaign is so sought after amongst the various effective digital marketing solutions is because it is cheap and easy to run. However, the very same attributes can also lead to big blunders which can totally overturn the campaign’s result. Here are 5 mistakes to avoid.
Test, test, test- No matter how meticulously planned your e-mail campaign is or how engrossing the content inside is, if you haven’t tested it before sending off to your mailing list, things can go really out of control. There will be a lot of things that you won’t be able to point out in the first glances or during the drafting period. For that, after you are done with drafting the campaign, you need to send yourself a copy and look out for mistakes from user’s point of view.
Little or no prominence to CTA- Isn’t call to action what that provokes engagement from the viewer’s end? No...